Referenzen
George Rossolatos
Impossibly good looks: a pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse
2018
Sign systems studies 46/2-3
A methodological framework for projecting brand equity: putting back the imaginary into brand knowledge structures
2014
Sign systems studies 42/1
Metodoloogiline raam Brandivaartuse projitseerimiseks: imaginaarse naasmine Branditundmise struktuuridesse
2014
Sign systems studies 42/1