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207738

(2011) Valuing films, Basingstoke, Palgrave Macmillan.

Audience appreciation of nigerian films (nollywood)

Oluyinka Esan

pp. 121-145

In a world so diverse, where cultures meet and mix, and the quest for self-expression is rife, nothing should be taken for granted, not even mundane acts. The need to deconstruct familiar practices is even stronger when they are steeped within cultures, as viewing films is. What does it mean to choose a film and not another? How important is the context of viewing — where and with whom does viewing occur? How are films read (contrary to what texts appear to be saying)? These questions help identify the real value of films.

Publication details

DOI: 10.1057/9780230305854_8

Full citation:

Esan, O. (2011)., Audience appreciation of nigerian films (nollywood), in L. Hubner (ed.), Valuing films, Basingstoke, Palgrave Macmillan, pp. 121-145.

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